Selling Price Calculator
Calculate your recommended retail selling price using target margin %, target markup %, or desired dollar profit goals.
To calculate selling price from cost and target margin percentage, divide the unit product cost by (1 minus your target margin percentage expressed as a decimal). For example, a $10 item with a 40% target margin requires a selling price of $10 / (1 - 0.40) = $16.67.
What the Selling Price Calculator Does
The Selling Price Calculator helps you determine the exact retail selling price needed to meet your business profit goals. You can set prices using three distinct strategies: Target Margin Percentage, Target Markup Percentage, or Desired Dollar Profit.
Who Should Use This Tool
Ideal for store owners launching new SKUs, retail buyers setting MSRP, and wholesale manufacturers pricing distributor lines.
3 Pricing Calculation Methods
Selling Price = Cost / (1 - (Target Margin % / 100))
Selling Price = Cost × (1 + (Target Markup % / 100))
Selling Price = Cost + Desired Dollar Profit
Worked Example: Specialty Coffee Roaster
A specialty coffee roaster packages single-origin coffee bags with a total landed cost of $11.20 (green beans, roasting labor, valve bag, and nitrogen flushing). The roaster aims for a 45% gross margin.
Common Retail Pricing Mistakes
Frequently Asked Questions
How do I calculate selling price from cost and target margin?
Selling Price = Cost / (1 - (Target Margin % / 100)).
Financial Disclaimer: MerchSites tools and guides provide estimates for product pricing, margin analysis, and expense planning. All calculations are performed locally in your web browser. Content is for educational purposes and does not constitute formal tax, legal, or accounting advice.