Smart Profit Tools for Online Merchants

Know What You
Actually Earn
on Every Order

Calculate product costs, selling fees, shipping, advertising, returns, and true net profit before you list your products.

Order SKU #4829Organic T-Shirt (Teal)
$44.95
Outbound Postage
USPS Priority Mail
$4.75 Landed
Label Printed & Shipped
Platform Breakdown
Shopify Fee-$1.60
Processing-$1.60
Ad CAC-$5.25
Total Fees-$8.45
REAL NET PROFIT
$8.24
18.3% Net Margin
Customer Revenue$44.95
Product COGS-$13.45
Shipping & Postage-$4.75
Marketplace & Gateways-$7.30
Meta / Google Ad Spend-$8.25
Return & Damage Reserve-$2.96
The Real Cost Sequence

Why Ordinary Margin Calculators Miss Real Costs

Most basic calculators stop at Selling Price minus Product Cost. MerchSites tracks the entire ecommerce expense sequence to protect your cash flow.

Revenue

Selling Price

Retail price collected

-$13.45

Product COGS

Landed factory cost

-$4.75

Outbound Shipping

Postage & packaging

-$7.30

Platform & Gateway Fees

Commission & fixed rates

-$8.25

Advertising CAC

Paid acquisition cost

-$2.96

Return Reserve

Damages & refunds

=$8.24 Net

True Net Profit

What you actually earn

Real-World Profit Comparison

Looks Profitable vs What You Actually Earn

Here is how a $45 retail product with a $15 cost of goods looks on paper versus what actually reaches your bank account.

BASIC CALCULATOR VIEW
Apparent Gross Margin
62.5% Gross Margin
Selling Price$45.00
Product COGS-$15.00
Estimated Profit+$30.00

Ignores landed shipping, packaging, platform fees, gateway fixed costs, ad spend, and return reserves.

VS
MERCHSITES REAL PROFIT
True Net Profit per Order
$8.24 Net Profit
18.3% Net Profit Margin
Selling Price + Customer Shipping$50.00
Product COGS & Packaging-$14.75
Outbound Postage & Pick/Pack-$7.50
Marketplace & Processing Fees-$5.20
Meta / Google Ad CAC & Returns-$14.31
Actual Money Earned+$8.24
Catalog & Channels

Calculators Built for Every Business Model

View full directory
Margin & MarkupAvailable

Product Margin Calculator

Calculate gross profit, net margin, total platform fees, fulfillment costs, and return risk per order.

Shopify, Etsy, Amazon & Direct-to-Consumer SellersOpen tool
Ecommerce Fees & ProfitAvailable

Ecommerce Profit Calculator

Model complete order variable expenses, contribution profit, net margin, and monthly scaling projections.

Online Merchants & D2C BrandsOpen tool
Ecommerce Fees & ProfitAvailable

Shopify Fee & Profit Calculator

Calculate Shopify plan costs, transaction fees, payment processing, app costs, and net profit per order.

Shopify Store MerchantsOpen tool
Retail & WholesaleAvailable

Retail Margin Calculator

Calculate initial margin, maintained margin, shrinkage loss, and maximum markdown before loss.

Retail Store Buyers & MerchandisersOpen tool
Product PricingAvailable

Retail Price Calculator

Calculate recommended retail selling price from unit cost, target margin %, fees, and markdown allowance.

Retailers & Store ManagersOpen tool
Retail & WholesaleAvailable

Wholesale Margin Calculator

Analyze wholesaler vs retailer profit margins, markups, and MSRP pricing side-by-side.

Wholesalers, Manufacturers & BrandsOpen tool
Methodology

Frequently Asked Questions

Clear answers on how MerchSites calculates real profit.

Why do ordinary margin calculators miss true costs?

Basic margin calculators only subtract direct product purchase cost (COGS) from retail price. They ignore inbound landed shipping, packaging materials, platform referral fees, payment gateway fixed charges, return allowances, and ad spend.

Is MerchSites completely free to use?

Yes. All MerchSites calculators are 100% free with no account creation, no mandatory email signup, and no subscription paywalls.

Are my financial calculations saved or tracked?

No. All financial calculations take place securely in your web browser. MerchSites never saves or logs your secret pricing or supplier cost numbers.

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